Malay Soft is a Best Brochure Designing company in Coimbatore . A well designed brochure is powerful marketing tool that helps in creating awareness about your products & services as well as building your brand image. We hold expertise in the field of Brochure Designing which is one of main & most effective means of reaching out to potential customers. The services include creating high quality brochures that area unit designed to draw in customers towards it and build them bear highlighted content on the pages that intern helps in enhancing the complete awareness of the merchandise. Our team of proficient graphic designers yet as skilled copywriters ensures that compatible solutions area unit delivered to our customer. Your precious business deserves a professional appearance and so we provide you with business brochures design with creativity and high quality. Traditional direct marketing is achieved using corporate identities especially when it comes to Logo, catalogues. Brochures always need to layout the reasons effectively why it should be read or looked at. When your business needs to really stand out and have an enduring presence in the market, you should have it created with the most experienced designers. We take care of each and every minute detail when it comes to attraction, colors, designs, quotes, contents and everything that brands your company. Malay Soft has the tactics to create unique brochures for the success of your business with all the below functions.
In addition to brochure design, we could also assist you with
- e-Brochure Design
- Product Brochure Design
- Company Profile Design
- Flyer Design
- Newsletter Design
- Poster Design
- Folders Design
- Voucher Design
- Hoarding Design
- Business Card Design
- Letter Head Design
- Banner or Board Design
We are the Experts at Designing Different Types of Brochures
We intelligently design brochures that are customized to serve as perfect sales and presentation tools. With our years of experience and expertise in brochure design services, we have mastered the art of creating cogent and impressive brochures of various styles like bi-fold brochure, tri-fold brochure, business presentation brochure, etc. that stand out. Depending on your business needs, we can provide you with amazing as well as appealing designs that can provide a perfect image of your company to the masses. Starting from conceptualization to actual design of the brochures, our professionals work closely with you every step of the way helping you to penetrate the reader’s mind with influential and persuasive corporate brochures.
WHEN TO USE A BROCHURE?
It's not uncommon to wonder when it's appropriate to use a brochure rather than another format, like a flyer. The answer lies in the buyer's journey. Flyers are great for attracting attention, building awareness, and sharing a short message. But brochures are far more effective down the road, when a prospect is gathering the information needed to make a wise purchasing decision. Brochures provide more information about a company, its products and its services, at a deeper level than a flyer can. For that reason, they've remained an essential marketing tool for many companies and organizations.
Here are 12 excellent examples of when to use a brochure. There are many, many more, but these will give you an idea of the possibilities.
- Direct marketing — Brochures can easily be included in a marketing campaign like direct mail.
- Financial — Banks can provide brochures in the lobby to explain their account options, loans, and other money-related services.
- Food service — Restaurants can create catering and to-go brochures that patrons save for later. The best ones will include a full or simplified menu, along with contact information.
- Healthcare — Doctors and hospitals can introduce themselves to a new community with a brochure explaining their services. Brochures are also handy for patient education on a variety of illnesses and other health concerns.
- Marketing — Marketers can hand out brochures to interested visitors at trade shows and expos.
- Offices — Offices with heavy foot traffic can provide brochures about their services in the waiting room. Visitors can read them while they're waiting, and the staff won't have to spend as much time explaining their services to each person.
- Personal care — Spas and salons can use brochures to list all of the different services they provide, as well as their prices.
- Politics — Politicians can use brochures to inform voters about their platforms and stances on important community issues.
- PR — Public relations managers can include brochures in press releases and media kits, so the news media can craft better, more accurate stories about a company.
- Retail — Stores with heavy foot traffic can provide brochures at the front of the store. A brochure of popular product highlights is far less expensive to produce than an entire printed catalog.
- Sales — Salespeople can hand out brochures to business associates, partners, and potential clients after a demo or presentation.
- Travel — Airlines and travel agencies can use brochures to advertise exotic destinations and affordable vacation packages.
STANDARD BROCHURE SIZES
5.5" x 8.5"
Often called a half-fold, bi-fold, or statement. This layout is created by folding an 11" by 17" sheet neatly in half, so that it opens and closes like a book. Commonly used for menus and event programs. If you fold it in half again, you can create a quarter fold brochure with 8 miniature panels.
8.5" x 11"
You've likely seen many brochures of this size, since businesses often use them as sales and marketing pieces. This is the most popular size because it can be folded into several useful configurations that fit easily in an envelope. A tri-fold creates 6 long panels, and we'll discuss the different tri-fold layouts in the next section.
8.5" x 14"
Slightly larger than its predecessor, this size also makes for great tri-fold brochures. More space means more folding options, such as double gate or parallel folds. In fact, a double parallel fold creates a slender brochure that has become a staple in tourist information racks.
11" x 17"
Larger brochure sizes are most helpful as visual aids. This size is often used for amusement parks or other tourist attractions, because there's enough room for a map. It's a great size for showcasing travel destinations as well.
11" x 25.5"
The largest standard brochure size. What it lacks in portability, it makes up for with visual impact. Brands who depend on gorgeous, detailed photography benefit from the extra space. For example, real estate agents can show off their properties with full-color photos of a house and its rooms.
If you're hoping to make something unique, you can always talk to your printing partner about custom sizes. Just be prepared to discuss pricing, because custom printing will be more expensive than sticking to the standard.
POPULAR BROCHURE LAYOUTS
The simplest brochure layout is a bi-fold, where a single sheet of paper is folded in half. This results in 4 consecutive panels that can be read from left to right like a magazine. The vertical layout is more popular, but a bi-fold can be oriented horizontally, too.
The most popular layout is the tri-fold, a single sheet of paper folded into thirds. Tri-folds are versatile, giving you multiple folding options. Even though they each contain 6 panels, how you fold the paper will determine which panels end up where.
C-fold — A C-fold resembles the letter C when open. When closed, one third of the paper is nested between the others, like a spiral.
Z-fold — A Z-fold resembles the letter Z, opening and closing like an accordion
A French fold is created by folding a sheet of paper vertically and then horizontally. This separates the paper into quarters, resulting in 8 panels overall. With a French fold, your brochure is small and portable, but it expands to the size of a flyer or poster. If you want to present a large design across multiple panels, this fold can be very effective.
Sometimes called a window fold. Though this is technically a tri-fold, it does not result in 6 equal-sized panels. Instead, the right and left sides of the paper fold in to meet in the middle. This makes the center panel twice as large, creating more space for visual design inside the brochure.
Double gate fold
To make a double gate fold, follow the steps above to create a gate fold brochure. Then fold it in half again, vertically. This creates a central fold down the center panel, resulting in a slender brochure that can fit more easily into envelopes and other narrow spaces.
Double parallel fold
A double parallel fold requires two vertical folds. Take a sheet of paper and fold it in half, then fold it in half again. That way, half of the sheet is nested within the other. In the end, you'll have 8 panels. Depending on the size of the paper, the resulting brochure might be narrower than a typical tri-fold, or it could be roughly similar in size but with the addition of 2 panels.
Lastly, our standard set concludes with the spiral fold. It's similar to a C-fold, but with more panels—typically 8 in total. The spiral effect is achieved by folding each panel inward so that they nest inside one another. Because of this, the inner panels should be slightly smaller than the outer panels, so that the brochure lays flat when folded.
Designing for your fold
If you've chosen a layout but are unsure how to design it, try folding a blank sheet of paper and numbering each panel. That will make it easier for you to keep track of where each panel goes while you're designing onscreen. It's a handy reference tool!